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Role Of Radio - Tool For Advertising & Communications, India

Gone are the days when the Indian Radio Industry was limited to the state broadcaster - All India Radio. Today, Radio has truly matured as a medium of communication and is growing in every way possible. Improvements in technology, competition and an increased reach of the Radio are all factors responsible for the growth of the Radio Industry.

Factors Contributing To The Growth of The Radio Industry in India

1. With an increase in the number of FM Radio stations, the choice in music is large and varied. Flipping from one station to another in search for that latest song has become second nature to all of us! From Himesh Reshammiya's foot tapping music to the catchy numbers like Kajra Re, Sajna Ji, Doorie, Ya Ali, from old melodies of Kishore Kumar, Lata Mangeshkar, Mohd. Rafi to folk and instrumental music - where else can you have access to such great choices in music.

2. There is a rise in the number of people who own cars in India. Car music systems are making it easy to listen to the radio even while on the go. What's more, while traveling in a blue line bus in Delhi, you care exposed to the radio.

3. Add to this those perky and likeable Radio Jockeys (RJs) who add to the whole listening experience and strike a chords with the radio listener - youngsters, working professionals, house wives etc.

Some of the popular FM radio stations include - Radio City 91.1 FM, Radio Mirchi 98.3 FM, Red FM 93.5, Big 92.7 FM, Fever 104 FM.

Going by the way Radio is being used extensively as a medium of communication and advertising, the future promises nothing but bigger opportunities and greater growth prospects for this already massive industry. Jobs & Career Opportunities in the Radio Industry, India

Contributed by - Radhika, Music Enthusiast at www.musicalescapades.com

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