Radio Station - Big 92.7 FM in Association With Helpage India - NGO

BIG 92.7 FM celebrated ‘Sabse BIG Diwali Party’ With a BIG difference

November, 2007 This is an archived News.   Latest Music Industry News Here 

To enlighten the festival of lights, BIG 92.7 FM, Delhi tied up with Helpage India, an NGO that takes care of senior citizens. Adding sparkle to their lives on this festive occasion were RJ Ayushmann, RJ Neeti, RJ Suruchi & RJ Anirudh along with students from Salwaan Public School who hosted a glitzy ‘Sabse BIG Diwali Party’ at Gharaunda.

Bringing out the inner child in each of them, the evening gained momentum with a special Desi Idol judged by Niret Alva, Executive Producer, Indian Idol, who was stunned seeing the talent among the senior citizens. They were seen singing, dancing, cheering and enjoying the evening to its fullest with their favourite RJs and children.  Besides entertainment and a memorable evening, they were given goodies and a computer for the ‘Home’. It was truly an interactive session as the children and the senior citizens spent time with each other while dancing, narrating stories, enacting skits, etc. Besides the music, dance and fun, they were all given goodie bags, with loads of surprises – making this Diwali memorable for all.

Geared with the initiative, Mr. Punit Mathur, Station Director –Delhi , BIG 92.7 FM said, “At BIG 92.7 FM we believe in doing things that positively impact lives, over and above the entertainment. It is these initiatives and activities that help make a BIG difference and differentiate us from others. To make someone smile is the greatest gift one can give and we are very glad that we managed to make an exceptional day for the senior citizens and students who were very enthusiastic about the entire activity. Infact to ensure a safe and noise free Diwali this year, BIG 92.7 FM is also doing the No Cracker Signature Campaign from the 6th – 8th November, requesting the Delhites to sign a graffiti against crackers. We are sure to make a difference to the lives of people and make Delhi a better place to live, all the activities that we are taking up are just a step towards meeting our Corporate Social responsibilities.”

On the advent of Diwali BIG 92.7 FM joined hands with ICICI Bank Credit Card to offer a volley of Diwali surprises with Maximum Celebration – Sabse BIG Diwali – that will shower discounts ranging from 9.27 to a whopping 92.7 per cent on various product categories ranging from FMCG, Automobiles, Consumer Durables, Gadgets, Furnishings, Jewellery and Fashion Wear to name a few.

About BIG 92.7 FM

That’s BIG 92.7 FM, an Adlabs Films Initiative, which is perhaps the only private FM Radio network that provides an extremely strong and effective platform for both, large corporates as well as local retailers that need an effective national platform.

What adds to BIG 92.7 FM’s complete effectiveness is that its programming is geared towards the aspiration-ally conscious and active masses whose daily life is a quest to better their lives and lifestyles. With its mission of impacting its listeners’ lives positively, and applauding the work and achievements of local heroes through its continuous initiatives, BIG 92.7 FM is making a strong personal connect with millions every day! Adding to the overall impact are the Network’s Brand Ambassadors -- Superstars Abhishek Bachchan for the Hindi belt, Asin for the Telegu and Tamil markets, and Upendra for the Kannada market.

Today, BIG 92.7 FM stations are an integral part of the lives of millions of listeners across several cities that include major metros like Mumbai, Delhi, Hyderabad, Chennai, Kolkata and Bangalore, and several Tier II towns across the country. The count is set to rise to a total of 45 cities that will eventually include 20 cities in the North, 7 cities in the East, 9 cities in the West and 9 cities in the South.